Project Detail

Using imagery and vision from an earlier shoot, the TVC needed to work on two levels; feature the Winter product range highlighting the individual models recently shipped to stores, whilst maintaining the brand personality / mood of this iconic Australian brand.

Production

The first task was editing a music track which would drive the vibe and sequence of the edit. This track, coupled with a mix of film and photography reflected the warm, comfortable, relaxed mood of the brand. The edit included vision of the handcrafted production process, whilst giving each product model enough screen time to motivate the viewer to visit online or in-store.